The 2 Golden Rules Of The Magic Connection Method
What if one question could change your life? One completely changed mine. I want to share what it was with you in just a little bit. But first, I want to tell you a story about how I discovered it. My entire life, I've always wanted to own a successful business. So when I headed off to college, I had one goal, and that was to launch a successful business by the time I graduated.
My freshman year, I sucked. I launched a company and found out one of my co-founders was using the money to pay for college tuition. So we ended up stopping that. I even wrote a book two years later. I was like, this is it. This is going to be my thing. I even got a review from original shark on Shark Tank, Kevin Harrington. Still wasn't enough. So my senior year I felt stuck. I had no idea what the heck I was going to do.
And that is when I stumbled across this question that changed everything for me. It comes from a guy named Dan Sullivan. Let me explain a little bit more before I tell you the question. So all this time, I kept asking myself, how can I solve this problem? Like, how can I come up with a new idea that will solve X? How can I figure out how to do this? How can I grow the company?
But what Dan teaches is that the question to ask shouldn't start with how, but rather with who. Who has already figured out the problem that you have and then what can you do to connect with them, leverage their skills and experience to get to where you want to go much faster? So that is exactly what I did. I found a very successful entrepreneur by the name of Jonathan Levi, and I partnered with him to launch my very first project, and we made $44,738 in one week.
Since then he's connected me with tons of other incredibly successful entrepreneurs, and I just had exponential growth from the very beginning. So that question that I want you to ask yourself, if you're feeling stuck, if you're not where you want to be right now, is who can I connect with that will help me take my career, or whatever it is that you're trying to solve, to the next level? That is the first thing you must realize. Now, once you understand that, the next thing is, OK, now I get that I'm supposed to connect with these people, but how the heck do I connect with them?
That is why I have all this crazy stuff on the whiteboard. I wanted to share with you the two golden rules of what I call the Magic Connection Method.
Keep these in mind and you will dramatically increase the results that you will get whenever you reach out to someone. The first rule is it needs to be about them, not you. So many people, when they send the first message, and I say message because it can be an email, it could be a DM, whatever form of communication that you're using, so many people approach them and say, will you be my mentor or will you help me?
And that is way too big of an ask. It is all about you. There's nothing in it for them. So the first thing is you need to come from a place of value of giving. How can you add value to this person that you want to reach out to? What can you do to help them in their life first and like, never, never approach the situation, expecting something in return? I know it's kind of counterintuitive, but always come from a place of giving first. And there's so much more content out there that I can teach. But that's just the golden rule. When you reach out to them, you can't be talking about me, me, me, me, me, it has to be about them. How can you help them? That's the first thing.
The second thing is you can only _____. You can only have them take one action at a time and usually you want to have it be a very small action. So I said in the very beginning, in rule number one, it needs to be about them, not you. So many people will just email someone and say, will you be my mentor or will you help me with this? And you don't want to do that in the first email because remember, it needs to be about them, not you. The second thing is that is just a huge commitment. There's no way somebody can commit to something like that from the very, very beginning. You need to figure out the smallest possible action that they can take and then leverage that small question in that first email. So you can't ask for something big.
Usually what I do is I'm trying to find a way I can add value to them first. So I'll come up with a bunch of different solutions, ways that I can help them in their business or whatever it may be. And then I will ask them if they are interested in receiving the ideas that I came up with. That is it. Would it be a bad idea if I sent those ideas to you?
That is it. And that is how I get my foot in the door. It's not, will you be my mentor? Can you help me? Those are way too big of questions but rather a very small ask in the very beginning, ask one thing, and then use that in your email.
And a few other pointers. I didn't even plan on sharing here. So many people also send these huge messages that are just super intimidating to read. If you make it about them, you make it short and concise, use short and concise sentences, and then you also ask one very clear call to action at the end, a very small action, you're going to increase your chances of success dramatically.
The last bonus test that I wanted to give you today is, in marketing and in anything, you always want to be thinking about it like a game of chess. So in a game of chess, if you're playing with somebody, you wouldn't want to tell the opponent what your next three moves are. You can only take one move at a time. So that move that ties back into this, but the test that you can do at the end of this to make sure that you are making the right move is to ask yourself, how would I feel if I were on the receiving end of this message? How does the subject line make me feel? How does what they're asking make me feel? Does it make me feel good? Those are the questions you should be asking yourself, because so many people just write this long email, send it, ask for a big thing, and they wonder why the heck they don't get a response. So ask yourself, how would you feel? Would you feel intimidated? Would you feel excited to take action? Those are the things that you can use to help you get significantly more responses when you're reaching out to people.
As a quick summary, again, the question is who, not how? How can you find somebody who is exactly where you want to be and leverage their skills and experience to get to where you want to go? Then, once you want to connect with them, make sure you use the two golden rules of the Magic Connection Method so that you are coming from a place of giving and that they are excited to help you and take action on your email.
So I hope that was helpful. If you did find this helpful, please give me a like, some comments, or some shares, and let me know who do you want to connect with and what are some of the problems you're trying to solve? I'll be responding in the comments helping you out. Until next time, I look forward to sharing more information on how you can use the Magic Connection Method to get to where you want to go ten times faster. We'll talk soon.