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See for yourself...

Have you ever met someone and instantly knew that you were going to be friends?

Here’s why I’m asking:

Today, I’d like to run an interesting experiment.

If you and I bumped into each other, would we become good friends?

An interesting question indeed!


Given that I’m in my home office typing words on my MacBook Pro, and you’re God knows where in the world, this might be a bit difficult.

But here’s what I propose:

Let’s skip the small talk.

I’m going to share a list of some of my personal values that I think are awesome commonalities to have with a friend.

If at the end of reading that list you could see us hanging out, we’ll exchange contact info.


Here we go:

#1: Hell On Earth

There’s a quote that summarizes my life philosophy:

“Hell on earth would be to meet the man you could have been.”

I heard this quote when I saw Keith Cunningham speak at a Genius Network meeting. After sharing that quote, Keith said, “At the end of my life, I want to be able to look that man in the eye and say, ‘I know you.’”

My life mission is to become that man.

#2: On Success

Here’s a quote that summarizes why I love entrepreneurship:

“Become a millionaire not for the million dollars, but for what it will make of you to achieve it.”
- Jim Rohn

For me, financial success is less important than personal growth and impact. I play the game of entrepreneurship because it requires the highest evolution of myself to show up to be a better leader, writer, and thinker.

Yes, part of success means making a fuck ton of money. But money is simply a vehicle that allows me to continue impacting the lives of others in a meaningful way.

True success depends on these 3 things:

  1. Your relationships
  2. Your health
  3. Your growth

I’ve found that when I prioritize these 3 things, money seems to come anyways.

#3: On Minimalism

I believe that “things” don’t make you happy.

Yes, I do believe in having quality things that bring you joy. But at the end of the day, the high you get from buying something new is temporary.

As my favorite thought leaders in the space, The Minimalists, say: “Love people and use things, not the other way around.”

#4: On Health & Fitness

Here’s a quote that I heard from Joe Polish that summarizes why health is so important to me:

“He who has his health has 1,000 goals. He who doesn’t only has one.”

When you prioritize your health and fitness, you show up better in all areas of your life. You have more focus. More energy. More determination.

Having your health is also the only thing that everything else depends on. Take care of your body, and push it beyond what you think is possible.

#5: Optimization Is A Way Of Life

I believe in optimizing everything that can be optimized. There’s always a better way of doing things — you just have to be curious enough to look for it.

Too many people simply take things the way they are handed to them. They stop there.

I don’t believe in doing things the “slow way”.

I like to challenge everything I’m doing and ask myself:

“Is there a better and more efficient way of doing this?”

Most of the time, there is.

#6: On Doing Hard Shit

Success can usually be measured by the number of uncomfortable conversations we are willing to have, and by the number of uncomfortable actions we are willing to take.
- Tim Ferriss

Life is full of shit that you don’t want to do.


Even the world’s most successful people have shit they don’t want to do. But they do it anyways.

Here’s why:

Once you tolerate the voice in your head that tells you it’s okay to take the easy way out, you also subconsciously tell yourself that you’re okay with being “pushed around” by the voice.

Then the voice gains momentum to sabotage other areas where you might succeed.

So while you may not think that snoozing in the morning will really make a difference in your day or life, think again.

Forcing yourself to do hard shit that pushes you beyond what you think is possible is the ultimate medicine.

#7: On The Best Investment You Can Make

“By far the best investment you can make is in yourself.”
- Warren Buffett​

Every time I invest in myself, it pays off.

Every. Single. Time.

I believe in RUTHLESSLY investing in yourself. That could mean buying online courses, biohacking gear, health supplements, gym memberships, conference tickets... you name it.

Anything that will help me to evolve as a human being, sign me up and I’m there.

Hell, I even have a savings account called “Self-Investment” that I automatically make contributions to every month.

Invest in yourself, and you’ll win.

#8: Design Your Environment, Design Your Life

One of the single biggest influences on your life is your environment.

Want to lose weight?

Stop stocking your shelves with cookies and cheetos.

Want to become successful?

Surround yourself with incredibly successful people. Find accountability partners who will challenge you. Eliminate constant distraction in your life.

No matter how hard you try, your environment will win.

But it’s up to you to design it.

#9: Do What You Say You’re Going To Do

Both to yourself and to others.

If you set your alarm clock for 5:30 am, you better get up at 5:30 am.

If you committed to doing something for someone else, do it.

Life is full of people who talk the talk but don’t walk the walk.

Don’t be one of those people. Show up. 

#10: On Having Fun

Yes, all the points above may sound intense. But that doesn’t mean that life should always be so serious.


To me, fun means traveling. I’ve been to 23 countries, camped in the Sahara desert in Morocco, and celebrated with the Balinese while they danced in their Ogoh Ogoh parade.

Fun also means spending quality time with my fiancée. It means game nights with friends. It means eating good food. It means learning new things.

Life is beautiful and is meant to be savored 🙂

#11: On Retirement

I only believe in retirement 50%.

To me, “retirement” means being financially stable enough to no longer have to work.

But retirement DOES NOT mean that you get to stop providing value to the world. It does not mean you get to stop growing.

Hit me up in the year 3000 — I’ll prove it.

#12: On The Only Skill That Matters

Like my mentor, Jonathan Levi says: Learning is the only skill that matters.

No matter what you want to do in life, learning will be the core driver that will push things forward.

I’m obsessed with learning, and I love teaching what I learn.

Well, there ya have it.

If you’ve read this far, I’m assuming that you resonated with many — if not the majority — of my values.

If that’s the case, maybe we can be good friends 🙂

To get in touch, just fill out your info below.

Not only will you get my personal email, but I’ll also continue to provide you with content related to my core values above.

Sound fair enough?

Nice. Talk to you soon.


I'm looking forward to growing together 💪

Stay Awesome,

- Brandon

P.S. Want to see my current goals?

Click here to see my Vivid Vision for October 2021 (written in October 2019)