When You Pay, You Pay Attention Immediately Increase Your Focus, Attention, And Results With This One Simple Trick

When You Pay, You Pay Attention

By Brandon Fong | Self-Improvement


Here’s an incredibly interesting story about one of the most well respected marketers on the planet:

Russell Brunson is the founder of a company called Clickfunnels.

He grew the company with no outside funding from nothing to almost a BILLION dollar valuation.


Russell knows his shit.

Once, he was speaking to his “Inner Circle For Life” members.

These people each pay $50,000 per year to get access to Russell.

In this room, he asked everyone this question:

“Who has read my books, Dotcom Secrets and Expert Secrets?”

Almost every hand went up.

“Then why did you pay $50,000 to be here? Basically everything I know is in those two books.”

So why did those people pay $50,000 when they could get most of the same information for $7.95?

There are many reasons, but there is one in particular that I think is a big takeaway for everyone.

When You Pay, You Pay Attention.


I’ve been incredibly blessed to be a part of Genius Network, a $25,000/yr mastermind.

The founder, Joe Polish, often says that Genius Network is really just a “high level reminder service.”

What he means by that is basically everything you need to know to get to the next level is available for free online.

But when you come to Genius Network and you PAY $25,000 to be in the room...

... you pay attention to what’s said.

And you take action.

And you get results.

When you pay, you pay attention.

Whether it’s $50,000/yr like Russell’s members, or $200 for an online course, PAYING for something is a way of committing to yourself that you’re going to take this thing (whatever that is) seriously.

But unless you commit financially, you’re not going to go anywhere.

You’ll Be Stuck Getting Results Proportional To The Amount You Pay.

So here’s what I’ve learned from experience:

If you want to level up, make the investment in yourself.

If you invest in the right things, your results, skills, and focus will increase. You’ll make more money.

Then you can take that money and invest bigger. And bigger.

Before you know it, you’ll be in a position where you can justify spending $50,000 on a mastermind, because you’ll be confident in your ability to profit from it.

When you pay, you pay attention.